A little Italian flair...A lot of LUNA personality.

Colourful clothes, great music and that lovely feeling when you find something that’s completely you. Welcome to LUNA.

We’re an independent women’s boutique with a love of effortless Italian style, soft textures and interesting details. Think relaxed shapes, a little edge and wearable pieces you’ll reach for again and again. Your next wardrobe favourite? It could be waiting here.

Our story began in Marlborough in 2011. After growing to four shops and welcoming thousands of customers, we brought everything together in one spacious Newbury flagship — and online, wherever you call home.

Step inside and you’ll find sunlight through our lovely big windows, clothes arranged by colour and a comfy sofa for taking your time. Browse your favourite shades, try something unexpected and enjoy honest styling advice from our small, friendly team.

Come for the clothes. Stay for the good vibes.

Meet Caroline Dallas

The woman behind LUNA — with a love of fabulous clothes, good music and a little bit of the unexpected.

For Caroline Dallas, great style and great music have always gone hand in hand.

Long before LUNA UK, Caroline spent her early twenties living in Cape Town, where her DJ days sparked a lifelong love of music, creativity and bringing people together. Fast-forward to today, and that same spirit is alive and well at LUNA — where the clothes are colourful, the atmosphere is relaxed and the shop playlist is legendary.

Her philosophy has always been simple: great style should be effortless, individual and fun.

With a love of Italian fashion, interesting textures, gorgeous colours and pieces with a little edge, Caroline has built LUNA around clothes that women actually want to wear. Not just once, but on repeat. Those wonderful wardrobe favourites you reach for time and time again.

And she's never been one for fashion rules.

For Caroline, the magic is in making women feel confident, comfortable and completely themselves.

Because life's too short for boring clothes. Or bad music.

Pop into LUNA Newbury and say hello. You might just leave with your new favourite outfit — and a new favourite track.