About Us

Fifteen years ago, Luna opened its doors in Marlborough, Hungerford, Newbury and Devizes with a simple belief: shopping should feel like connection, not a transaction.We're one of the originals — long before "experience" became a buzzword, we were already doing it our way. Honest conversations. Real vibes. A playlist so good, people ask to download it (seriously, it happens all the time).

We see you. Not your bank balance, not what's trending, not who you think you should be — just you. Everyone who walks through our door gets the same warmth, the same honesty, and the same genuine attention, every single time.

That's the thing about Luna: fifteen years in, and it still feels personal.

Meet

Caroline Dallas

Chief Executive Officer & Founder

Caroline Dallas founded Luna UK with a simple but powerful vision: to create a fun, inclusive space where fashion feels inspiring, personal, and joyful. She wanted to build the kind of shopping experience she longed for one where style meets community, and everyone feels welcome.

What started as a dream quickly transformed into a mission: to bring stylish, functional fashion that brings out the best in people and adds a little joy to everyday life.